A great golf club is defined as a place people are excited to spend their downtime. Members pay substantial amounts of money to have a place where they can play golf, socialize, eat, and generally enjoy themselves.
All golf clubs are not equal, however. The best feature top notch amenities, a friendly staff, and truly great golf club management.
1: Great Management
Great golf club management is vital, as it ensures your operations runs smoothly always. It is the center of your business and handles everything from ensuring customer satisfaction to handling the financial accounts. Shoddy club management will be immediately noticeable to potential patrons.
2: Friendly Staff
The general staff are the ones your members will most encounter, which makes them the face of your club. It is vital to hire individuals who are friendly and dedicated to providing superb customer service. It is always a bonus to hire those with experience or who possess a knowledge of golf, but these things can always be learned on the job and should come second to a sincerely cheerful disposition.
3: Top Notch Amenities
When first seeking a golf club to join, potential members will most likely come across your website. Here, they will compare the amenities you offer with those offered by rival clubs. This makes a wide array of top notch amenities vital.
Ideas of possible amenities you could offer members include:
· Free games of golf, or unlimited free golfing
· Discounts on food
· Free valet parking
· Discounts on renting space for weddings, birthdays, and other special occasions
· Discounted golf supplies
· Discounts at other stores or businesses via an affiliate program
If your golf club has great management, a friendly staff, and top-notch amenities you will have a successful business. If your golf club is currently lacking in any of these areas, it is never too late to improve.